60 Years of Craftsmanship
Dedicated to Every Single Nut.
A Legacy of Time and Craftsmanship: Over 60 Years of Dedication and Innovation
Six Decades, One Perfect Nut.
From a small boutique on Wing Lok Street in Hong Kong to becoming a leading nut processing hub in Asia, the Rainbow story is an epic of quality, heritage, and relentless exploration. Behind every nut lies the reverence for nature’s original flavor, passed down through three generations.
The Beginning: Crafting Excellence in Hong Kong
In the mid-20th century, Hong Kong flourished as the "Pearl of the Orient." Driven by a keen business vision and a passion for quality, our founder, Mr. Deng Yiyang, established the Rainbow brand in 1958.
In the early days, Mr. Deng personally oversaw every detail, adhering to the principle: "Finest Materials, Purest Craft." By hand-selecting every kernel and mastering traditional roasting, Rainbow earned a reputation for "Genuine Quality" among upscale restaurants and local neighborhoods alike.
Modern Innovation: Rebranding for a Smart Future
In an era of rapid technological change, Rainbow hasn't rested on its laurels. Instead, we have actively embraced transformation to lead the industry through comprehensive innovation.
At the Brand Level: In 2021, we innovatively incubated two sub-brands, "Nuts Super Factory" and "Nuthing." These brands adopt a more agile and youthful identity to resonate with diverse and evolving market demands.
At the Intelligent Manufacturing Level: 2024 marked the grand opening of our new Nut Headquarters in Guangdong, a 1-billion-RMB investment. This state-of-the-art facility integrates smart warehousing with R&D innovation. By introducing industry-leading automated lines, we have achieved the leap from "Traditional Manufacturing" to "Intelligent Manufacturing," setting a new benchmark for production capacity and quality control.
At the Visionary Level: Responding to the call for high-quality development, we have evolved beyond being a mere manufacturer. Nan Xing Rainbow is now a dedicated advocate for a healthy, nut-based lifestyle, committed to nourishing lives through our products.
